Scenario Planning
Competitive Intelligence & Managing Uncertainty
Competitor Intelligence Development includes developing intelligence on one
or more current and/or future competitors. Using a top-down modular approach,
along with a priority list on targeted competitors, companies can easily
customize a competitor framework that can expand based on your priorities.
The future is uncertain, very uncertain.
There are two ways for companies
to deal with uncertainty.
1. Ignore it, and be
totally reactionary.
2. Deal with it by
planning for a range of possible "unplanned events" in order to be best prepared
with a set of action plans.
Using a structured approach, events can be categorized and grouped by
priority, likelihood of occurrence, as well as different action steps required.
Even a high-level (one page) plan of action for major, unplanned events can save
companies a lot of time and money. The inability of major companies to quickly
and appropriately respond to "unforeseen" events is the result of poor planning
- even if one can legitimately say "this has never happened before and there was
no way we could have planned for this."
Even one-day, ad-hoc scenario planning sessions are very valuable - although
structured sessions built upon a common understanding of industry structure and
competitive positioning will provide additional insights.
To help manage uncertainty by developing potential scenarios and plans to
deal with each one, please Contact Alan
Michaels.
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