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Why Plan?The purpose of an explicit planning process is to develop clear business strategies in order to improve the odds that Your Company will have above average returns in the future. Capitalism is spreading throughout the world; and throughout the world competitors are planning to eat each other. Those companies not prepared to meet the challenge will disappear. The days of the "we are guaranteed our share of the industry's profits" are gone. It's survival of the fittest - and not all companies will survive to see the year 2010. To meet the challenges ahead, companies need to become more strategic and more flexible by providing business managers with a structured framework to think strategically in order to raise the level of business decision making and business performance. In practice, business managers are almost always eager to plan effectively. It's when the planning process is illogical and chaotic that things go awry and managers look for cover. |
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