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The Strategic Planning and Implementation Road mapThe slide above makes this page the most important page of this web site. It presents the overall road map of the corporate strategic planning and implementation process for any company. The process is iterative. Although it is usually best to develop and pursue a well developed plan for a long time, global and technological changes and competitive events should be constantly monitored and tested to see if a shift in strategy is required. Identifying the real businesses in which the company competes is the key step. If avoided, it will dramatically lessen the value of all other planning efforts. After identifying each of the corporate businesses, the goal of corporate strategy is to maximize the value of the whole corporation. In the words of Michael Porter, "Interrelationships between corporate businesses provide the underpinnings for corporate strategy." |
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