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Moving From Point A to Point BIn the most simple terms, strategic planning is figuring out how to get from point A to point B. This involves three steps. First, where is point A? Almost every company has a clear financial picture of where it stands today. But far fewer companies understand their current strategic position. Second, where should point B be? Different people within the organization have different ideas on what the company should look like in the future. Third, what is the best way to get from point A to point B? Again, different people have different opinions on how to accomplish a common goal. The structured planning process described in this Website provides business managers with a structured framework to think strategically, to link planning and implementation, and to link the activities of every business and every department in order to maximize shareholder values. |
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