"SHU" Statement of Direction
Executive Summary
Statement of Direction
Based on the objectives of the corporate businesses listed
previously, the << Insert SHU Name >> horizontal strategy is to....
And more specifically, the major competitive factors along
which we will guide our strategy, in ranked order, are:
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The reason for selecting this strategy is because ....
Other relevant information regarding our horizontal strategy:
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<< Insert Activity Name >> is an activity
required by multiple SBUs with conflicting objectives. This will require
additional coordination and compromise. The current situation is less than
optimal because....
Currently, we are....
In the near future, we plan to...
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