Competitive Information
and Benchmarking
Listed below are the names of other firms with a similar
horizontal unit along with some information about each.
The information below represents the highlights of data gathered
from independent sources (i.e., from people not working directly within
<< Insert SHU Name >>).
The comments attempt to highlight important competitive
comparisons including: strengths and weaknesses; strategies; organizational
structure; geographical locations; processes and procedures employed; impact on
business goals; cost structure; primary vendors used; values; philosophies;
trends; and anything else known about the horizontal unit that is relevant to
strategy formulation.
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Competitor Name;
Source & Date
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Competitor Intelligence Information |
| Competitor Name: ___________ |
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| Information Source: __________ |
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| Date of Information: __________ |
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| Competitor Name: ___________ |
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| Information Source: __________ |
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| Date of Information: __________ |
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| Competitor Name: ___________ |
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| Information Source: __________ |
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| Date of Information: __________ |
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