Purpose of the SBU
Competitive Strategy Document
The purpose of this document is to put forward the competitive strategy of
<< Insert SBU Name >>.
Document Format
The EXECUTIVE SUMMARY presents a brief overview of the << Insert SBU
Name >> business.
PART I presents an analysis of the << Insert Industry Name >>
industry.
PART II presents << Insert SBU Name >>'s mission, objectives,
positioning, strategy, action plans, financial statements and more.
In conclusion, Appendix A presents a glossary and a list of abbreviations.
Other Relevant Documents
Industry and government documents which are relevant to understanding the
<< Insert SBU Name >> business include:
Other << Insert SBU Name >> documents relevant to understanding
the business include:
Other << Insert Corporate Name >> documents relevant to
understanding the << Insert SBU Name >> business include:
- *
- *
- *
- *
- *<< Insert Business Group Name >> Group Strategy
- *<< Insert Corporate Name >> Competitive Intelligence Report
- *<< Insert Corporate Name >> Annual Report.
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