EXECUTIVE SUMMARY OVERVIEW

The size of the << Insert Industry Name >> industry is approximately $           in annual revenue for all competitors.  This year’s annual revenue for << Insert SBU Name >> is expected to be $          and earnings will likely be $             before taxes.

<< Insert Industry Name >> firms provide.....

 ........... is the industry market share leader with $      million in annual revenue, representing    % of the market.  Other competitors with significant market share (an important though not necessarily the best measure of success) include: .......... with XX %;  .......... with XX %; .......... with XX %; .......... with XX %; .......... with XX %; .......... with XX %; .......... with XX %.

Critical success factors facing all competitors in this industry include:

<< Insert SBU Name >>’s competitive advantages include:

1.  
2.  
3. 

<< Insert SBU Name >>’s competitive disadvantages include:

1.  
2.  
3. 

Our preferred strategy is ......                    

Conclusions:

1.  
2.  
3. 

Next Steps:

1.  
2.  
3. 

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Last modified:   Tuesday February 19, 2008