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Products and ServicesView Template for: Products and Services This section lists each product or service the business offers for sale, along with the number of customers, pricing information, and key profit and loss information. The total revenue figure from all products listed should equal the total revenue from all operating revenue. Often this may require listing items such as "maintenance," "customer service" or annual fee for a product or service. In practice, if your business has numerous products or services which are not strategically distinct, they can be lumped together to keep the product listing on one page. If your business does not know the revenue and expense data by product, a surprisingly common problem, leave the entry blank. It is best not to lump strategically distinct products together just because the financial data are not available. Knowing what you don't know is very important information in itself. An alternative to leaving the product financials blank is to make the best estimate and to write "estimate" in the column headings. The purpose of doing this is that current product profitability data and projected product profitability forecasts are key input for management to decide how to allocate resources by product. Additional information about each specific product and service can be included in this section, but it is usually better to define each product in more detail in the glossary at the end of the strategy document. Also, if a separate brochure provides detailed product information, that brochure should be referenced in the beginning of the SBU plan under the section "Other Relevant Documents." Product Line Features and BenefitsThe purpose of this section is to list the general features and general benefits of the complete set of products and services provided. In practice, this page should be used as input to the marketing and advertising department to develop sales and advertising literature and other related materials. |
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