Business Mission

Choose a destination... Look before you leap... Vision precedes reality... Etc....

The business mission is a clear statement indicating the direction of where the business is trying to go; a statement clarifying the purpose of the business.

The format of a mission statement might resemble the following: "To provide.... customers with..... products that are.... in order to.... "

Examples:

"To provide all types of companies around the world with a structured planning framework that is so well designed that business managers in great numbers will actually use it, rather that just read about it and plan as usual."

"To provide large U.S. financial services companies with the best training in strategic planning methodologies in order to improve their corporate planning process and to enhance their long-term profitability."

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Copyright 2008 Alan S. Michaels               Alan S. Michaels    All Rights Reserved.
Last modified:   Tuesday February 19, 2008