Structured SBU Planning

 

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A Structured Approach to
Business Unit Planning

The the overall planning process for a single business unit, involves:

Mission

Objectives

Industry Analysis

Competitive Strategy

Value Chain Analysis

Product Plans

I/T Summary & Plans

Financial Analysis & Strategic Health

People & Culture

...Everything Else

Besides the planning activities themselves, there are some basic ideas about the planning process and the planning document that are also important.

The planning process should be considered an ongoing process, not an annual event. Regardless of whether your plan is three pages long or three-inches thick, the document should be written in sections and kept in a three-ring binder to make it easy to insert new sections and to keep the document up-to-date.

In practice, the planning document should represent the most up-to-date thinking on the strategy of the business. Avoid the common mistake of writing a lengthy plan which resembles a novel that is read once, and outdated the day after publication because it is too cumbersome to update.

The best way for executive management to ensure that every business unit keeps their plan current is to respond to requests for resources with the statement, "Show me how the additional resources will help implement your competitive strategy."

 

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Copyright 2008 Alan S. Michaels               Alan S. Michaels    All Rights Reserved.
Last modified:   Tuesday February 19, 2008