The 60-Second Industry Analysis
& Competitive Positioning
The "60-Second Industry Analysis and Competitive Positioning
Analysis" is simple yet effective.
It begins with the starting point of any industry analysis. That is, an
evaluation of the industry attractiveness.
Second, identify the industry's most successful competitor along with its
strategy and expected results. This highlights the essence of competitive
strategy: that different competitors with different strategies will have
different results.
Third, identify the expected profitability of your business and why
those returns are different from the industry's returns and the returns of the
most successful industry competitor.
Fourth, begin to link strategy with implementation by identifying the
most important task that needs to be performed.
And fifth, articulate the most important message that should be
communicated to customers.
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