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Keys to Effective & Efficient Planning
Common Language
+ Common Methodology
+ Common Guidebook
Productivity is less than optimal when translators are required to translate
between Spanish, Japanese, French and English speaking managers of a
multinational company brought together to discuss important issues. What is
less obvious is the loss of productivity that occurs when managers think they
are speaking the same language when they say words like "revenue,"
"sales," "market," "business," "niche,"
"focus," "industry" and many other terms.
For example, does "industry market share" mean U.S. market share,
global share, or share of some other geographic scope? Does it refer to total
revenue or total number of units sold? Sales to anyone, or only sales to
non-corporate affiliates? Sales to end-users and channels, or just sales to
end-users? Sales via traditional competitors only, or by all competitors? And
the list goes on, with each variation allowing someone to frame the statistics
in favor of a personal point of view.
A corporation needs a common language and a common methodology. Buying
many copies of this book and Michael Porter's book Competitive Advantage would
be a great first step. The reward for a common language and common
methodology will be better corporate communication, increased knowledge transfer
between businesses, simplified job rotation, improved employee training, and a
better process for decision making overall.
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