Multipoint Competitor Analysis
By Competitor
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Template for: Multipoint Competitor Analysis, by Competitor
The purpose of this section is to briefly analyze multipoint
competitors. The data collected should describe high-level corporate (group)
information.
Details of the business unit strategies of competitors should generally
not be included in this section, as that information should be recorded in
the appropriate SBU competitive strategy document.
Even in those cases where your company does not compete in one of the
industries that a competitor competes in, it is still better to use a separate
document to analyze that industry. The industry analysis should be similar to
this: click here.
In practice, the amount of detail maintained for each multipoint competitor
usually grows significantly. Caution should be used not to store too much
information such that the details obscure the most important strategic issues.
Long detailed reports are great the first time, but keeping the information
current is time consuming and not fun. Reports and tables that can be maintained
on a spreadsheet and updated when new information is available is often the best
way to keep the information current and available upon request.
Common spreadsheet programs also have built-in features for writing notes
about a particular cell of information. This is most useful to categorize the
source of the competitor data. Very often multiple sources will have different
values for one piece of information.
If a formal and more detailed multipoint competitor analysis document is
required, the sample table of contents presented below should be customized to
meet the needs of the analysis:
COMPETITOR ANALYSIS
For: << Insert Competitor Name >>
Executive Summary
Current Vision, Goals and Strategy
Business Mix Overview
Competitive Advantages and Disadvantages
Organizational Structure & Culture
Key Corporate Officers
Current Strategic Partners
Potential: Acquisitions, Mergers, and Joint Ventures
Major Suppliers
Office Facilities
Information Technology Architecture
Business Unit Highlights, By Business Unit
Overall Image and Overall Strategic Health
Company Financials
This format can be used for analyzing a company, group, sector, or division
of a multipoint competitor that consists of two or more business units. | 
