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Purpose of the Corporate (Group) Document & Other InfoPurpose of the Corporate (Group) DocumentThe Corporate (Group) Strategy document should be used by a corporation involved in two or more businesses. It can be used for the whole corporation or for any organizational entity within the corporation that consists of 2 or more businesses. For simplicity, the term corporate (or "Insert Corporate Name") will be used to refer to the group, division, sector, or corporate name. The design of this document assumes that the SBU competitive strategy
documents have or will be completed. It is not the purpose of the
corporate strategy document to repeat the information in the SBU plans. Rather, the
corporate (group) strategy consolidates the SBU information and focuses on
strategic issues that affect the mix of businesses and how the businesses
should be linked. The Cover Page -
The cover page is surprisingly important for two reasons. First, the quality of
the printing on the top page is the first impression readers will have of the
plan. Using a bold font suggests a bold plan. Second, the name(s) printed on the
cover signal the political weight of the document. A strategic planner delegated
to write the strategic plan should still seek to put, on the cover, the name of
the person in charge of the company or group (such as the chief executive
officer or the division manager). The
"Purpose of this Document" Page - This page explains to the
reader that the purpose of the Corporate (Group) Strategy document is to put
forward the corporate (or group) strategy. A secondary goal of this page is to
list other relevant documents that the reader should be aware of, both external
documents and other corporate documents, in order to have a more complete
understanding of the company. Theoretically, everything you need to know
about the Corporate (Group) Strategy is either discussed in this strategy
document or discussed in one of the documents listed on this page. Listing
other business unit, other horizontal unit, and other corporate documents also
helps to appreciate the amount of information available, and how this document
and other efforts are linked or should be linked. The "Table of Contents" page lists the sections of the Corporate (Group) Strategy Document. Each section should start on a new page. The document (including the table of contents) is then easy to customize by adding and deleting sections. |
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