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Potential Customers for 2 or More SBUsView Template for: Potential Customers for 2 or More SBUs The purpose of this section is to list potential corporate customers that are of interest to two or more corporate businesses. (Information regarding potential customers of interest to only one business should be maintained in that SBU's Competitive Strategy document.) Where possible, potential customers should be ranked in order of priority. Joint proposals and possibly joint development projects by two or more SBUs may be required to win new business. In practice, the list of potential customers leads to an excellent discussion on how to win the business by a cross-section of business executives. The discussion on potential customers helps to focus the whole organization on the customer. |
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