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Corporate (Group) Strategy Development
Corporate (group) strategy development involves the concept of maximizing
the value of two or more business units.
This can best be done using the following three constructs:
- A. Corporate
vision and corporate objectives -
- setting the corporate direction and corporate objectives in priority
order.
- B. Business mix selection -
- deciding which businesses to compete in:
- the common
sense point of view
- the
financial analyst point of view
- the
industry analyst point of view
- the
strategic planning analyst point of view
- C. Horizontal
strategies -
- establishing policies, procedures and activities which cut across
multiple business units.
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