Interrelationships Between
Corporate Businesses

 

Key: A = Actual; P = Potential; N = No Interrelationships Likely

Potential Forms of Sharing (Tangible Interrelationships)	B1	B2	B3	B4	....	B10
Shared Financing	.	.	.	.	.	.
Shared Brand Name	.	.	.	.	.	.
Shared Advertising	.	.	.	.	.	.
Shared Promotion	.	.	.	.	.	.
Cross Selling to Each Other's  Buyers	.	.	.	.	.	.
Complementary Product Pricing	.	.	.	.	.	.
Bundled Selling	.	.	.	.	.	.
Shared Channels	.	.	.	.	.	.
Shared Sales Force or Sales Offices	.	.	.	.	.	.
Shared Order Processing	.	.	.	.	.	.
Shared Equipment	.	.	.	.	.	.
Shared Technology Development	.	.	.	.	.	.
Shared Planning Methods (This one!)	.	.	.	.	.	.
Shared Training	.	.	.	.	.	.
Shared Anything	.	.	.	.	.	.
Shared Anything Else	.	.	.	.	.	.

 

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Last modified:   Tuesday February 19, 2008