Growing Revenue and
Beating the Competition
Growing revenue and beating the competition is the most common issue
facing companies today. This is not to suggest that cutting costs, increasing
profits and shareholder value are not more important. In fact, they are all
interconnected. But most managers belief they have the cost side of the equation
under control - and that if only revenues would increase everything else would
work out. With the focus on growing revenues, many look to the sales
team first. The sales team will often want to limit price increases to go after
market share, and they will often mention the need for greater advertising and
sales support. The marketing team will champion market segmentation and the need
for targeted programs for targeted distribution channels and targeted customers.
The customer service manager will remind all others that maintaining current
customers via quality customer services is the number one imperative to
maintaining the revenue base. The product manager will want to build new and
better products and services to generate additional sales. The group
manager will want to ensure that coordinated cross-selling occurs between
businesses. And, most likely, all parties will have to do more with less
than expected budget increases. Clear strategies, positioning and
priorities help companies stay more focused on external customers and
competitors and less focused on internal budget battles.
If your company or business
unit is operating today without a clear understanding of your industry and a
clear business plan understood by all, please call now because this is what Alan
Michaels does best.
For fast assistance, Contact Alan
Michaels.
| 
