Industry Structure Analysis

A summary of the << Insert Industry Name >> industry structure analysis is presented below. It explores the attractiveness of the << Insert Industry Name >> industry for long-term profitability and the factors that determine it. The overview describes the state of competition in terms of the five basic industry competitive forces listed below:

• Intensity of Rivalry Among Existing Competitors
• Threat of New Entrants / Barriers To Entry
• Pressure from Substitute Products
• Bargaining Power of Customers (Channels and End-Users)
• Bargaining Power of Suppliers.

See Michael E. Porter's Competitive Advantage for a complete discussion.

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Last modified:   Tuesday February 19, 2008