Industry Structure Analysis
1. Intensity of Rivalry

1. Intensity of Rivalry Among Existing Competitors

Rivalry in this industry can be characterized as << choose one: Polite; Slightly Competitive; Moderately Competitive; Very Competitive; Brutally Competitive >>. Some of the interacting structural factors which influence competitive rivalry include:

• Industry Growth - the growth stage of the << Insert Industry Name >> industry can be described as << choose one: Growing Rapidly, Growing, Maturing, Declining, Declining Rapidly >>.
• Product Differences - Competitors' products differ in that.... The trend in product/service features is towards.... Besides differences in features, pricing differences and trends in pricing can be described as....
• Concentration and Balance - there are approximately << Insert Number >> competitors in this industry. However, the top << Insert Number >> competitors account for << Insert Percentage >> of the industry's total revenue. The trend in the number of competitors can be described as....
• Diversity of Competitors - Competitors are different in that some competitors.... The diversity of competitors will likely....
• Fixed Costs - are << choose one: very low, low, moderate, high, very high >> in relation to variable costs. There is << choose one: little, some, moderate, high, very strong >> pressure for some competitors to employ long-term destructive pricing to self justify high fixed costs.
• Exit Barriers - are << choose one: very low, low, moderate, high, very high >> because....

 

Rank	Existing Competitor	Estimated Yr. Revenue	Estimated Market Share	Cumulative Market Share
1	.	$	%	%
2	.	$	%	%
3	.	$	%	%
4	.	$	%	%
5	.	$	%	%
6	.	$	%	%
7	.	$	%	%
8	.	$	%	%
9	.	$	%	%
10	.	$	%	%

 

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Last modified:   Tuesday February 19, 2008