Industry Structure in the Future

Key Industry Variables

Like all industries, the << Insert Industry Name >> industry is subject to change. Presented below are some insights on how the industry may look a few years from now. The analysis is divided into the following three parts:

1. Identification of the industry structure that will remain constant;
2. Identification of the industry structure that will change in a predetermined way;
3. Identification of the uncertainties facing the << Insert Industry Name >> industry.

Constant Elements of Industry Structure

Some things that will remain constant in the << Insert Industry Name >> industry include:

• Rivalry:
• Entry Barriers:
• Substitutes:
• Customers:
• Suppliers:

Predetermined Changes That Will Occur in the << Insert Industry Name >> Industry

Some of the changes that are fairly certain to occur within the << Insert Industry Name >> industry include:

• Rivalry:
• Entry Barriers:
• Substitutes:
• Customers:
• Suppliers:

Uncertainties Facing the << Insert Industry Name >> Industry

Some of the uncertainties facing the << Insert Industry Name >> industry include:

• Rivalry:
• Entry Barriers:
• Substitutes:
• Customers:
• Suppliers:

Potential Industry Scenarios

Using the most significant, uncertain variables listed on the previous page, three strategically different, potential industry structures are described below, along with the sources of competitive advantage under each scenario.

SCENARIO VARIABLES:

• Scenario Variable 1: Description:
• Scenario Variable 2: Description:
• Scenario Variable 3: Description:

SCENARIO I: << Insert Scenario Name >> Probability of Occurrence: %

• Scenario Variable 1: Value:
• Scenario Variable 2: Value:
• Scenario Variable 3: Value:

Industry Structure Highlights:

Sources of Competitive Advantage:

SCENARIO II: << Insert Scenario Name >> Probability of Occurrence: %

• Scenario Variable 1 Value:
• Scenario Variable 2 Value:
• Scenario Variable 3 Value:

Industry Structure Highlights:

Sources of Competitive Advantage:

SCENARIO III: << Insert Scenario Name >> Probability of Occurrence: %

• Scenario Variable 1: Value:
• Scenario Variable 2: Value:
• Scenario Variable 3: Value:

Industry Structure Highlights:

Sources of Competitive Advantage:

Competitor Influence on Industry Structure

Actions which if initiated by any competitor would most likely improve industry structure and therefore benefit all competitors include:

Actions which if initiated by any competitor would most likely worsen industry structure and therefore weaken the position of all competitors include:

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Last modified:   Tuesday February 19, 2008