Industry Structure Analysis
4. Bargaining Power of Customers
4. Bargaining Power of Customers
The bargaining power of << Insert Industry Name >> customers
can be described as << choose one: Very Low; Low; Moderate; High; Very
High >>. The reason this situation exists is highlighted by the following:
- Customer Concentration and Volume - there are approximately
<< Insert Number >> customers willing and able to purchase
products and services provided by the industry. The trend in the number of
customers, and the size of their purchases can be described as.... Untapped
markets include....
- Customer Information - customers have << choose one: a lot
of; some; very little >> information necessary to compare true pricing
and features of alternative competitors. This has....
- Impact on Quality and Performance - ....
- Ability to Backward Integrate - ....
- Price Sensitivity of Customers - ....
- Channel Ability to Influence Buyer Purchasing Decisions - ....
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Industry Customer Types |
End User
or Channel? |
Approximate
Number |
Approximate
Annual Revenue |
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