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UNIQUENESS DRIVERS - the underlying reasons why a value chain activity is unique. Uniqueness drivers include: policy choices, linkages, timing, location, interrelationships, learning and spillover, integration, scale, and institutional factors. [Source: M. Porter] 

UNITARY - see Price Elasticity. 

USE CRITERIA - buyer purchase criteria that stem from the way in which the product or service lowers buyer costs or raises buyer performance. [Source: M. Porter] Examples include product features, product quality, and delivery time. (The other type of buyer purchase criteria is signaling criteria.)

 

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Last modified:   Tuesday February 19, 2008