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GENERIC CUSTOMER TYPES - strategically relevant buyers who use the industry's products in the same way, even if the purchasers (people/companies) differ in other ways. (For example, a Treasurer of a multinational book company makes a funds transfer the same way as a Treasurer from a multinational shoe company.) See also Buyer Type. GEOGRAPHIC SCOPE - the range of regions or countries in which a firm competes with a coordinated strategy. GLOBAL COMPETITION EXPERIENCED BY INDUSTRY - refers to the relative degree to which the industry has gone global. (For scoring: Purely Global Industry (5); Near Global Industry (4); Multidomestic Turning Global Industry (3); Mostly Multidomestic Industry (2); Purely Multidomestic Industry (1).) GLOBAL INDUSTRY - an industry in which a firm's competitive position in one country is significantly affected by its position in other countries or vice versa. [Source: M. Porter] Industries exhibiting or evolving toward the global pattern today include commercial aircraft, television sets, semiconductors, copiers, automobiles, boats, sporting equipment, watches, clothing, funds transfer, and more. GLOBAL PLATFORM - refers to the home country conditions and competitive advantages from a global strategy that transcend the domicile country. A country is a desirable global platform in an industry if it provides an environment yielding firms domiciled in that country an advantage in competing globally in that particular industry. [Source: M. Porter] GLOBAL STRATEGIC PLANNING - strategic planning in which a firm seeks to gain competitive advantage from its international presence through: a concentrated configuration; coordination among dispersed activities; or both. [Source: M. Porter] GOVERNANCE - see "Corporate Governance." GOVERNMENT POLICY - can affect all aspects of industry structure both directly and indirectly. In many industries the government is a buyer or supplier and can influence industry competition by the policies it adopts. Through regulations government policy often impacts entry barriers. For purposes of strategic analysis, it is usually more illuminating to consider how government affects competition through the five competitive forces than to consider it as a force unto itself. [Source: M. Porter] (Consider local, state, and federal government, as well as foreign governments.) GROUP LEVEL PLANNING - exploits tangible interrelationships between business units. (Compare
with Corporate Strategic Planning and Strategic Business Unit Planning.) |
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